• Brief with the client and the Absolute Websites team: audience, current developments, priorities
• Review of four Cyprus developers and construction companies
• Content audit: projects, photography, service descriptions, contact channels
• Sitemap and content priorities agreed before wireframes

Main finding: visitors look for a specific development first and read about the company second. Trust comes from finished buildings, not from long text.

Audience: homebuyers look for available homes and locations, investors for track record and long-term value, businesses for commercial building experience.

H1. Showing the development for sale right after the hero will bring more buyers to its page. Measured by clicks on "View Project".

H2. Completed projects on the homepage will build trust in new developments. Measured by views of completed project pages.

H3. Key facts in short form (since 1983, family-led, full cycle) will make the company's experience clear at a glance. Measured by scroll depth past the stats bar.

H4. An "Enquire Now" button in the header will increase enquiries from any page. Measured by enquiries per 100 visits.

H5. A "Project type" field in the form will help the sales team reply faster. Measured by the share of enquiries with a project type selected.

Buyer path: homepage → development for sale → project page → enquiry form.

Investor path: homepage → completed projects → about → enquiry form.

Business path: homepage → services → enquiry form.

Sitemap: Home, About, Projects, Services, Contact.

Hero: the tagline "Building with integrity since 1983" and a short introduction set the tone in one screen.

Stats bar: years of experience, family-led, full cycle and Limassol as short facts instead of a paragraph.

Developments for sale: Anotera Central placed right after the intro with a "Now Selling" label and a direct link to the project.

Completed projects: Lefkothea Park and Lefkothea Residence as proof of finished work.

Developing with purpose: four short points — location, architecture, construction quality, long-term value — that explain how the company works.

Services: seven services in one section, each with a short description, so visitors can scan them quickly.

Enquiry form: name, email, phone, project type and message, next to a map of the office.

Enquire Now: a button in the header on every page.

Mobile: off-canvas menu, one-column sections, form fields sized for touch.

Trade-off: one featured development on the homepage keeps the focus clear, while all others live on the Projects page.

The design was reviewed with the client at wireframe stage and with the agency team before development, then checked on desktop, tablet and mobile. After launch, clicks on developments for sale, enquiries per visit and the share of enquiries with a project type are tracked, each linked to one hypothesis.

When one site serves buyers, investors and businesses, the order of sections matters more than the number of pages. Next steps: add filters by property type and location on the Projects page, show availability and price ranges for each development, and add a Greek and Russian version for local and international buyers.